Intent data is only valuable if it arrives in time to act. Most buyer intent platforms deliver signals weeks or months after the buying behaviour occurred—by then, your competitors have already made contact.
Signilio delivers real-time signals from competitor engagement. When prospects engage with your competitors on social platforms, you’ll know about it while the interest is still active.
Traditional intent data has a timing problem.
A prospect downloads a whitepaper. That action gets logged, aggregated, processed, and eventually surfaces in your intent platform—sometimes weeks later. By then, they’ve already spoken to three competitors, narrowed their shortlist, and formed opinions about solutions.
You’re not entering a conversation. You’re interrupting one that’s nearly finished.
Real-time signals change the equation. When you know about buying behaviour as it happens, you can engage prospects while they’re still exploring options. That’s the difference between being a trusted advisor and being another cold pitch in a crowded inbox.
Signilio captures buying signals the moment they occur on social platforms.
When a prospect connects with a competitor, they’re signalling interest in that space. You’ll see this activity in near real-time, giving you a window to engage before the relationship develops.
Likes, comments, and shares on competitor content reveal active evaluation. These aren’t passive behaviours—they’re deliberate actions that indicate a prospect is researching solutions.
When prospects follow competitor pages, they want ongoing updates about that solution. This sustained interest is a strong indicator of buying intent.
Each signal type tells you something different about where a prospect is in their journey. Together, they paint a complete picture of competitive evaluation activity.
Raw signals aren’t enough. You need intelligence you can act on immediately.
Signilio enriches every signal with verified contact data. When we identify a prospect engaging with competitors, we don’t just tell you the company name—we provide the contacts you need to start a conversation.
Weekly enriched reports deliver everything your sales team needs: the accounts showing intent, the competitors they’re evaluating, and the verified contacts to reach out to. No additional research required. No chasing outdated information. Just actionable leads ready for immediate outreach.
The first seller to engage a prospect shapes the conversation. You set the evaluation criteria. You establish trust before competitors enter the picture. You become the benchmark against which alternatives are measured.
Real-time signals make this possible. When you see competitor engagement as it happens, you can reach out within days—not weeks. Your message arrives while the problem is top of mind, while the prospect is actively seeking solutions, while the decision is still being formed.
That’s precision prospecting. That’s how deals are won.
Stop relying on stale intent data that arrives too late to act. Signilio’s real-time signals give you the timing advantage you need to intercept opportunities and win more deals.
