Your prospects are evaluating your competitors right now. They’re engaging with competitor content, following competitor pages, and building relationships—all while you’re sending cold outreach to an unresponsive list.
Signilio’s competitor tracking changes that. We monitor when prospects actively engage with your competitors on social platforms, giving you visibility into buying behaviour that traditional intent tools completely miss.
Most sales teams track their own engagement metrics. Signilio lets you track your competitors’ engagement instead.
When a prospect likes, comments on, or connects with a competitor, that’s a buying signal. It tells you they’re actively exploring solutions in your market—not passively browsing, but genuinely evaluating options. These are the accounts you should be prioritising, yet most sales teams have zero visibility into this activity.
Signilio captures these signals in near real-time and delivers them directly to you. No more guessing who’s in-market. No more showing up late to deals. You’ll know exactly which accounts are engaging with competitors this week.
Signilio makes competitor tracking simple and actionable.
Tell us which competitors you want to monitor. We’ll track engagement activity across their social presence—connections, content interactions, and follower growth.
Our platform tracks when prospects from your target market engage with competitor content. Every like, comment, and connection becomes a potential buying signal for your team.
You’ll receive enriched reports showing which accounts engaged with competitors, complete with verified contact data. No raw data dumps—just actionable intelligence ready for outreach.
Armed with competitor engagement data, you can reach prospects while they’re still evaluating options. Join conversations before competitors build trust and lock in relationships.
Timing wins deals. Research shows that the first seller to engage a prospect has a significant advantage in winning the business. But you can’t be first if you don’t know the conversation has started.
Traditional intent data tells you who might be interested eventually—based on whitepaper downloads or keyword searches from months ago. Competitor tracking tells you who’s actively shopping today.
When you see a prospect engaging with competitor content, you know three things: they have a problem worth solving, they’re actively seeking solutions, and they’re considering your competition. That’s the definition of a qualified, in-market buyer.
Signilio allows you to monitor multiple competitors simultaneously. Whether you’re tracking two direct competitors or fifteen across different market segments, our platform scales with your competitive landscape.
Each competitor you track adds another layer of market intelligence. You’ll start to see patterns—which accounts are evaluating multiple solutions, which competitors are gaining traction, and where your best opportunities lie.
Your competitors are building relationships with your prospects right now. The only question is whether you’ll see it happening in time to act.
Signilio’s competitor tracking puts you in control. Know who’s engaging. Know when they’re engaging. And reach them before rivals close the deal.
